Marketing beyond fads and publicity
In many ways, most consumer research has psychological roots and many research firms use tools that originate in Psychology. If you are looking to go beyond fads and publicity to uncover the underlying, even unconscious motives and desires that drive the behavior of your customers, members or clients, talk to us.
Skills & Expertise
- Expertise in selecting, developing and executing appropriate research designs and sampling protocols.
- Expertise in statistical procedures such as ANOVA, Chi-square, Regression, Factor Analysis, Conjoint, Client Segmentation, Structural Equation Modeling and others.
- Expertise in behavioral science that is used to help frame our analyses and reports.
Brand Image
Monalco uses a technique called Factor Analysis to determine which attributes best define a brand. Using quantitative marketing research techniques (such as surveys), customers rate several brands in a category against the same list of attributes. The Factor Analysis yields a set of underlying attributes or factors. These factors can then be used to construct perceptual maps and other product positioning devices.
Most Valuable Customers
Monalco created a unique system that uses the past behavior of your customers to predict their future buying habits. This system allows you to group customers with similar behavior patterns so you can create products and services tailored to the needs of that particular group. In addition, the Fidelity™ Classification System allows you to profile the behavior pattern of your customers over time to determine their life-time value.
Learn more about the Fidelity Classification System
Customer Satisfaction
Satisfaction is distinct from loyalty. We understand this and use behavioral science combined with behavioral analytics to identify those satisfied, those loyal, and those at risk of being lost as customers/members. Moreover, our methods provide direction as to how to secure your customers/members and increase their loyalty to you.
