A large multinational client serving multiple industries with global operations asked us to segment their customers as part of a new product roll-out. It was a complex project, with many stakeholders, high expectations, and of course a tight timeline. Bill developed the survey methodology and performed the quantitative analysis that enabled the team to complete the project cost effectively and on time. Bill has a definite gift for explaining analytical methods so that they make sense to people who are not statisticians.

As President of Voltedge, Inc, I worked with Bill on a major branding project that extended over 18 months or so.  Bill has developed a singular segmentation strategy for understanding customer involvement and loyalty. It is a brilliant approach. Indeed, in my experience, Bill is a most talented PhD.

Bill McGill is a seasoned professional and a collaborative analyst who 
has helped consolidate and articulate results stemming from six years of 
research. His professionalism, intellect and commitment to seeing our
project through to fruition, have made him a mainstay on our team of 
preferred consulting partners. I highly recommend Bill for his ability
to simplify the most complex data and deliver on critical business 
outcomes.

Bill McGill of Monalco, LLC has been a valued marketing partner of mine for many years. Previously, I served as head of marketing for a professional association in the credit union industry and together, we developed a methodology for tracking and segmenting member and nonmember behavior. This behavioral segmentation, which we named Fidelity Classification System™, was the foundation for all marketing communication efforts ultimately responsible for company top-line revenues. Now, I am marketing director for The Alliance (www.the-alliance.org), an employer-owned cooperative moving health care forward by controlling costs, improving quality and engaging individuals in their health.I brought Bill in when I started to help develop a market research function which kicked off with an unprecedented study of our members and our markets. This study has become known as Project 360 and has laid the foundation for many of our activities in member service, member recruitment, product development and brand development and marketing communications, and served as a critical input into our long-range strategic planning process. As a continuation of that project, we are designing a segmentation tailored to help us help our members understand and manage health care costs and utilization.Bill is truly an extension of my department and brings a sound analytical, science-based approach to the complicated responsibility of marketing in the health benefits field. You will certainly find Bill to be a serious analyst, psychologist by trade, who can always clearly bring the activities of marketing and serving customers back to deeply understanding and linking behaviors to actions. He is one you can certainly depend on to interpret market conditions and the impact of marketing activities for your senior leadership.

It has been a true pleasure to work with Bill and his organization; he has made me a better marketing professional which has benefited my organizations for the past several years.